Tips For Designing Great Postcards

Tips For Designing Great Postcards
Tips For Designing Great Postcards
Tips For Designing Great Postcards

Postcards have been a popular way to communicate since the 19th century, and they’re still widely used today. But with so much competition out there, how can designers make their postcard stand out? It takes creativity, smart design choices, and a little bit of effort. In this article, we’ll explore some tips for designing great postcards that will make your message shine! These creative ideas are sure to give your postcards a unique twist that won’t fail to impress your audience. With these helpful hints, you’ll be able to craft dynamic cards that tantalize viewers’ senses – inspiring them to take action on whatever it is you want them to do!

Choosing The Right Size

Choosing the right size postcard is essential to making a lasting impression. The standard size for most postcards is 4×6 inches, which allows plenty of room for printing your message and addressing it without taking up too much space. You can also use larger or smaller sizes if you want to make an even bigger statement. Just remember that oversized postcards will require additional postage!

When selecting a size, consider what type of information you need to include on the card. A 5×7 inch postcard may be better suited for a detailed design with multiple images or graphics while a 4×6 might work best for featuring one single image along with text content. Also keep in mind that different postal services have maximum dimensions they allow when mailing out cards so check those regulations before deciding on a particular size.

Additionally, think about how many words you’re planning to write and whether there are any other elements such as logos or signatures that will take up extra space. If you plan to add these types of items onto your design, then opting for an even larger size may be advantageous so everything fits nicely within the confines of the card.

The idea behind choosing an appropriate sized postcard is ensuring all components fit together seamlessly. It’s important to craft something eye-catching yet organized since this will increase its chances of being read by recipients and leave them wanting more from your brand! With careful consideration about what should go on your card and how much space it requires, you can create a unique piece that stands out among others in mailboxes everywhere – no matter what size you choose!

Utilizing Colorful Imagery

The use of vibrant imagery is a surefire way to draw attention and evoke emotion in postcards. Energizing hues can bring life to any design, allowing the creator to communicate their message with style and finesse. But more than just adding color, designers must be mindful about how they incorporate visual elements into their work – otherwise all that bright imagery will go to waste!

In order for the colors chosen by a designer to make an impact, it’s important that they are used strategically. For instance, using certain hues together can help create contrast which makes text easier to read or images stand out from other elements on the page. Additionally, bolder shades should be used sparingly so as not to overwhelm viewers; subtlety goes a long way when trying to grab someone’s attention.

Moreover, contrasting tones provide another layer of dynamism that helps attract people’s eyes. By combining warm and cool colors within one composition, designers can craft individual pieces that appear both eye-catching and tasteful at once. Furthermore, carefully utilizing gradients can also add dimensionality while providing visual interest in specific areas of the postcard.

This simple trick works wonders when done right: Utilize colorful imagery smartly and you have yourself a captivating piece of art that draws your audience in like never before! Now let’s explore how creating contrasting text could further enhance our designs…

Creating Contrasting Text

Having already established the power of color, it’s time to introduce another layer of intrigue into your postcard design: contrasting text. Boldly placed typography can be used to catch a reader’s eye and draw them in. Contrasting typefaces also help make different sections or elements stand out from one another.

To create an effective contrast between fonts, consider these tips:

  • Use heavier font weights for headings and lighter ones for body copy.
  • Select two distinct typefaces with complementary characteristics (e.g., serif and sans serif).
  • Utilize varying sizes and colors of text to further distinguish each element on the page.

It’s important that you don’t overdo it when trying to achieve contrast; too much variation can lead to confusion instead of clarity! Also keep in mind how legible your text will be at small sizes—it should remain clear and readable no matter what scale you use it at.

The next step is incorporating interesting shapes into your postcard design. Using geometric forms such as circles, triangles, squares, or lines adds visual interest while helping guide readers through content more easily.

Incorporating Interesting Shapes

Creating interesting shapes for your postcards is a great way to capture attention and draw people in. It’s important to think outside the box when designing unique geometries, as this will help make your card stand out from others. Consider using abstract illustrations or basic geometric shapes such as circles, squares, rectangles, and triangles. You can also use organic elements like trees or flowers with curved lines that add an extra level of interest.

When crafting shapes for your postcard design, be mindful of balance and symmetry. This helps create visual harmony which reinforces the message you’re trying to communicate on the card. If you choose to have asymmetrical designs, ensure there are still some similarities between both sides of the page so it doesn’t feel too chaotic or disorganized.

Incorporating textures into shape designs adds a tactile element that makes people want to touch them. For example, if you’re making a beach-themed postcard, try adding rough sandpaper texture behind an illustration of waves crashing against rocks. Or perhaps incorporate raised lettering over a smooth background to give dimensionality and depth to your design work.

Overall, having fun with incorporating interesting shapes into your postcards gives them added character while appealing to viewers’ sense of curiosity and imagination. By blending colors and textures together in creative ways, you can take simple shapes and turn them into something extraordinary that’ll leave lasting impressions on recipients! With these tips in mind let’s move onto exploring how typography can be used effectively…

Incorporating Interesting Typography

Typography has the power to transform a postcard from an everyday memento into an unforgettable work of art. Its impact is like a brushstroke, painting your message with clarity and emotion that transcends words alone. Here are three ways you can leverage typography on postcards:

  1. Utilize Different Fonts – Add variety to your design by incorporating different fonts into it. Using two or more complementary fonts adds visual interest while also helping draw readers’ attention to certain parts of the text.

  2. Play With Text Color – Utilizing color in typeface helps create contrast between elements of the card and makes them stand out in bolder ways than black-and-white would allow for. Choose colors carefully as brighter hues may be overwhelming if used too much or without purpose.

  3. Incorporate Special Characters – From arrows, stars, hearts, circles, and other shapes, adding special characters where appropriate can help bring life to even mundane messages on a postcard. Doing this will also make sure that your cards are unique and memorable!

Through creative use of typography, you can capture people’s attention and leave an impression far beyond what words could ever do alone. By exploring these techniques, you’ll find yourself crafting captivating designs that express your message in eye-catching ways! Now let’s look at leveraging white space to enhance the overall appeal of postcards…

Leveraging White Space

Now that you have your typography sorted and ready to go, let’s move on to leveraging white space. White space is an incredibly powerful tool when it comes to postcard design – it can be used as a sort of punctuation or emphasis for the elements in your composition. You can use a lot of whitespace around certain call-to-actions or text, drawing attention to them and making them stand out from everything else. On the other hand, if there’s too much going on within one framework – too many colors, fonts, shapes; all vying for attention – then this will create confusion amongst viewers rather than clarity.

White space helps establish visual hierarchy by allowing each element its own place without competing with any others. This makes sure important parts are highlighted while less essential aspects take a backseat. Additionally, using negative space effectively creates the appearance of depth in your design which adds dimension and interest where before there was none. It invites people in and encourages them to explore further into what your postcard has to offer visually.

When done correctly, these two tools together – typography and white space – will work harmoniously, creating balanced compositions that attract more attention from passersby due to their interesting layouts. The ultimate goal is having eye-catching visuals that draw people closer so they can read what’s written on your card!

It’s now time to focus our efforts towards crafting an engaging message that speaks directly to those who’ll receive it. We want something strong enough that resonates emotionally yet concise enough not bore readers away…

Creating An Eye-Catching Message

When it comes to the message of your postcard, you want to make sure that it catches and holds attention. After all, an eye-catching message is what will get people wanting more. Here are a few tips for crafting that perfect messaging:

  • Evoke emotion – use language and visuals to connect with customers on an emotional level
  • Keep it brief – no one wants to read too much text, so keep your message concise
  • Use imagery – images can be powerful tools when used correctly; they draw in readers and help them remember your message
  • Personalize – using names or other features specific to each customer shows that you care about their individual experience

These four approaches will ensure that your postcard stands out from the crowd, helping you engage potential customers quickly and effectively. Now, let’s look at how utilizing unique materials can take your design up another notch.

Utilizing Unique Materials

When it comes to creating postcards that stand out, unique materials can be the key to success. Consider this: studies show that 85% of consumers are more likely to purchase a product after seeing an eye-catching advertisement. This statistic alone shows how important the design element is in marketing. To enhance your message and attract attention, use unusual textures like heavy cardstock or metallic paper stock for your postcard. Adding embossing and debossing techniques presents another way to make your material pop and create visual interest.

In addition, you may want to consider incorporating textured elements into postcards as well. Textures like ribbons, die cuts, translucent film, felt cloths or quilted fabrics all add an extra layer of dimensionality without being too overwhelming for viewers. Plus, these tactile details help evoke emotions from customers which further drives engagement with your brand’s message.

However, when using unique materials keep in mind not to overdo it – less is often more in terms of design! Use only one type of texture per piece and choose colors wisely so they don’t clash with each other. You could even experiment by printing on different shapes such as circles or hexagons instead of traditional squares or rectangles for added effect. Doing so will ensure that your final product looks neat but still stands out among others!

To take things up a notch further, consider including sensory elements within your postcard creations such as scent strips or scented ink – both subtle yet effective ways to capture attention while adding uniqueness at the same time. Moving forward with minimalistic designs ensures that all words and images remain clear and impactful while keeping consistent with brand identity standards along the way.

Keeping The Design Minimalistic

Keeping the design of your postcard minimalistic is a great way to ensure that it stands out and grabs attention. Minimalism can help draw the reader’s eyes to what you want them to focus on, without being too busy or overwhelming. You don’t need a lot of colors and fonts in order for your postcards to be effective – just one color with two or three different shades will do. Too many colors can make your card seem cluttered and unprofessional.

When creating a minimalist design, start by choosing an eye-catching image or graphic as the main point of interest. This should be something simple yet striking that conveys your message quickly and easily. Then add some text around the edges using complimentary but contrasting font styles and sizes that complement each other while balancing out the overall look of the card. Keep any text short and concise so readers don’t have to spend too much time deciphering it.

Be sure not to overcrowd your postcard either; leave plenty of white space between content elements such as images, graphics, logos, etc., which will give more emphasis when needed. Additionally, use shapes wisely throughout your designs – they can act as visual dividers like frames along with providing accent points for important information or call-to-actions (CTAs).

With minimalism done right, you’ll create an attractive postcard with all its essential elements presented in an organized manner. So now let’s move onto incorporating textured elements into our designs…

Incorporating Textured Elements

After keeping the design minimalistic, it’s time to incorporate textured elements. Textures can add a layer of depth and intrigue that draw people in and get them engaging with your postcard. From a creative standpoint, texture adds visual interest but should be used sparingly as too much texture can make the postcard look cluttered or messy. Start by brainstorming different types of textures you could use such as metal, fabric, paper, wood grain, etc., then pick one or two for each side of the card. For example, if you’re using metal on one side and fabric on the other, try incorporating small metallic accents into the fabric pattern to unify both sides of the design.

When adding textures to postcards there are some important considerations to keep in mind; first off don’t overwhelm your design with too many patterns – this will create visual noise which distracts from any message you may be trying to convey. Secondly, consider how colors interact when combining multiple textures; think about how light reflects off various surfaces and whether they complement each other harmoniously or clash. Lastly, pay attention to scale – while large-scale textures may attract more attention they can also take away from smaller details within your artwork so strive for balance between all components in order to achieve an aesthetically pleasing result.

Now that we have discussed incorporating textured elements into your postcard’s design let us move onto considering how best to incorporate visual hierarchy. Visual hierarchy is essential for guiding readers through your content quickly and easily without feeling overwhelmed or confused by its layout…

Incorporating Visual Hierarchy

Visual hierarchy is an important factor to consider when designing a postcard. It puts emphasis on certain elements and directs the viewer’s attention in order to make sure they see what you want them to first. By making use of size, color, placement, and font choice, you can help ensure that your message stands out from the rest.

Start by playing with scale—using larger fonts for headlines or titles makes them easier to read quickly while also helping draw viewers’ eyes right away. Additionally, try pairing bolder colors together for key words or phrases; this will create contrast and stand out against other text. Placement matters too! If there’s any information you really want someone to focus on, position it near the center of the card over other details like contact info. Finally, choose a font that matches both your brand identity as well as your design style—a handwritten script isn’t always best if you’re looking for something more classic or modern aesthetic.

These tips should get you started in achieving visual hierarchy success on your next postcard project. You can go even further by adding texture through illustrations or photography which helps keep designs interesting and engaging for readers. Think about how these visuals fit into your overall concept and be mindful of where light sources are coming from so everything looks cohesive once printed out!

Creating depth within design is another way to attract people’s attention without having it feel cluttered or overwhelming. Utilizing layers along with space between objects adds dimensionality that captures interest yet still allows room for legibility so messages remain clear and readable at a glance—just remember not to overcrowd the page with too many graphics otherwise it’ll become confusing instead of eye-catching! Transitioning now into crafting a sense of depth…

Creating A Sense Of Depth

Creating a sense of depth can be achieved through deliberate design choices. Here are three ways to make your postcard stand out:

  1. Use layers and shadows. Layering elements on top of each other adds dimensionality to your card, while adding subtle shadows gives the impression that some items hover above or below others.
  2. Play with textures. Combining different textures in one image creates an exciting visual experience for viewers, keeping them engaged as they explore each element of the card.
  3. Color palettes and gradients. Using color-coordinated hues and shades makes the elements look more visually unified and aesthetically pleasing. Gradient effects will also add complexity and volume to your designs without overwhelming it with details.

These are just a few tips for creating dynamic visuals that draw attention and create impactful postcards! With these techniques, you’ll have people wanting to learn more about what you have to offer – which leads us perfectly into crafting a memorable tagline…

Crafting A Memorable Tagline

When it comes to postcard design, crafting a memorable tagline is essential. According to one survey, nearly 90% of people said that the most important factor in making an impact with their postcards was coming up with an attention-grabbing headline or slogan.

Having a strong tagline can be tricky; it should grab readers’ attention and make them take notice. To create something effective, keep it short and sweet—try writing out multiple versions at different lengths before deciding on your final version. Make sure to include relevant keywords so that your card is visible when customers are searching for similar content online.

To stand out from the competition, get creative! Think outside the box – come up with unique wordplay and puns that will leave customers smiling. Essentially you want to communicate why your organization stands apart from everyone else – this could be through highlighting special offers or touting awards won by the company. The goal here is to create something eye-catching and engaging that people remember long after they’ve read it.

Postcard taglines can make all the difference when it comes to designing great cards. Use these tips as guidelines but also don’t forget to have some fun while creating yours – experiment with colors, fonts, phrases and more until you find something truly unforgettable!


In conclusion, designing great postcards is a fun and creative endeavor. With the right size, colors, shapes, typography, textured elements, visual hierarchy, depth, and tagline; you can create an eye-catching piece of mail that stands out from the stack! It’s important to keep in mind what makes your design unique—what will make it memorable? What will draw attention to its content? Answering these questions can help you craft something special for your audience.



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